This limited edition placemat game was part of a competition prize run for Vegimite spread in 2002. You had to collect tokens and send them in for your prize.

A ridiculous innovation guaranteed to make breakfast last 3 times longer than it should. The idea was that you moved a small piece of magnetic toast along a hollow track in the placemat with your knife from the plate into the kids tummy all whilst eating your own toast spread with Vegimite of course.

Vegimite being an Australian icon for many kids these placemats would make a great present for someone else’s kids or display them the graphic is terrific.